AMS World Marketing Congress
Join us at the World Marketing Congress for an unparalleled networking and learning experience, where innovation and connection converge to shape the future of marketing worldwide.
The annual World Marketing Congress (WMC), brings together marketing scholars from across the globe for a dynamic and supportive forum. Here, we foster insightful ideation and stimulating discussions on a wide range of cutting-edge marketing topics.
At WMC, attendees can look forward to an enriching experience filled with engaging activities. You'll have the opportunity to attend panel sessions, peer-reviewed presentations of the latest research advancements, and special topic sessions.
The World Marketing Congress is held in locations outside of North America, attracting a truly global audience. We believe that embracing the culture of the host country enriches the overall experience, and we make it a point to incorporate various cultural events into each event. This allows attendees to create lasting memories.
Watch the recap video from the 2024 World Marketing Congress
Follow us on LinkedIn, Facebook and Instagram for announcements and information.
July 1 - 4, 2025
Dijon, France
Burgundy School of Business
The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy
Nicholas Paparoidamis, Program Chair
Burgundy School of Business, France
nicholas.paparoidamis@bsb-education.com
Marko Sarstedt,
Program Chair
Ludwig-Maximilians-Universitat, Germany and Babes-Bolyai University, Romania
sarstedt@lmu.edu
Gregory Kivenzor,
Program Chair
University of Connecticut, USA
gregory.kivenzor@uconn.edu
Kiane Goudarzi,
Program Chair
IAE Aix, Aix Marseille University
kiane.goudarzi@iae-aix.com
The CFP submission system is now OPEN!!!!. Submissions will be due November 1, 2024.
2025 World Marketing Congress fees for current members ($USD)
Conference Registration will open the end of December 2024 - *pricing listed below is subject to change
Member Type
Early Bird Deadline April 30, 2025
Regular May 1, 2025 to June 25, 2025
Late June 26, 2025 to July 4, 2025
Student
$350*
$495*
$575*
Fellow (Faculty)
$595*
$720*
$820*
*Pricing Subject to Change
Non-members must first join AMS to attend the conference.
Student Membership Dues: $60 USD
Fellow Membership Dues: $90 USD
View Past Conference Proceedings
You have access to back volumes of Developments in Marketing Science (the Proceedings of the World Marketing Congress) as well as back issues of other AMS Proceedings. The Proceedings Archive can be freely accessed by members from the link below. If you’d like a copy of a back issue, contact springer@springer.com and search Academy of Marketing Science.
Download the 2023 WMC Abstracts →
Interested in becoming a cohost for a future WMC, click here
2025 AMS WMC - Burgundy School of Business in Dijon, France
July 1 - 4, 2025
Stay tuned for more details!!